Key Takeaways An SEO specialist handles technical audits, keyword research, on-page optimization, content strategy, and link building to improve organic search visibility. The most important skill to vet for is analytical thinking, not just tool proficiency. Tools can be learned; strategic thinking can't. Philippines-based SEO specialists cost $1,000 to $2,500 per month compared to $4,000 to $10,000 for US-based equivalents. Ask candidates to perform a live mini-audit of your